Instagram Reels have been a dynamic addition to the social media platform that enables users to create and distribute short, engaging video clips accompanied by music. As it has quickly gained widespread popularity, it presents a tremendous opportunity for ministries and nonprofit organizations to expand their reach and connect with a broader audience and new potential donors.
Why Use Reels?
You might be asking, “Why create Reels if we already post to our feed and Stories?” Great question! Instagram has publicly stated that they prioritize Reels content in the Explore page and in search results, providing more exposure for the creators and increasing their visibility to new followers. While the algorithm for ranking Reels content is not publicly known, we do know it will help introduce your organization to a wider audience.
Here are 7 ways that ministries and nonprofits can utilize Instagram Reels:
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