Focus group questions can help prove your love for a church audience. To get to know your audience, focus groups are excellent. And, with an outside consultant facilitating, your groups will feel anonymous enough to share genuine feelings.
Having conducted many focus groups over the years, there are four focus group questions that reveal a lot. Beware though, they often produce surprising unexpected answers. But you’ll want to hear them!
Assemble groups with something in common (age or gender is the easiest) but be vague why they’re assembled (like “pick their brains about church related issues”). After gaining trust and convincing them there’s no right or wrong answer, ask them these four focus group questions:
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