The goal of a strong fundraising campaign is to inspire supporters to give to your organization or cause, and ideally, create a long-lasting relationship by converting these supporters into regular donors through a direct call to action.
Fundraising campaigns can be highly successful on their own. But take a moment to consider what might happen if your organization used a Public Relations strategy to support and demonstrate your call to action.
A strong Public Relations strategy reinforces and builds on the overall message that fundraisers are sending to supporters. Here are 3 practical ways in which Public Relations can elevate your organization’s fundraising campaign to help you reach more donors.
- Target the Appropriate Audience
Fundraising campaign success depends on understanding your organization’s target demographic. However, knowing who you want to reach is only part of the process. Once you have identified your prospective audience your organization will need to find ways to maximize the communication of your message. Public Relations professionals know how to utilize various media outlets as well as social media platforms to raise awareness and reach as many potential donors and supporters as possible.
- Communicate Your Message and Cause
Developing a Public Relations strategy will help your organization to stay mission-focused and on message. Your message should be:
Give donors a reason to support your cause. Communicate clearly the impact their support has on your organization. Where is their money going? How will it be used?
Clear communication helps to establish relationships and overall confidence in your organization.
- Build and Maintain Relationships
Public Relations professionals are experts in building and maintaining relationships. These relationships include media contacts, corporations, and individual donors and supporters. Establishing strong relationships will go a long way in the success of your fundraising campaign. The stronger the relationship, the more likely a supporter will become a reoccurring donor.
Fundraising and Public Relations go hand in hand. Elevate the success of your next fundraising campaign by using a PR Strategy to engage donors and increase awareness of your organization.
If you are interested in Public Relations strategy or consultation to help protect your brand, Infinity Concepts is here to help. Contact us today!