The Role of the Communications Calendar in Your Email Marketing Strategy

by Laura Denner

Let’s face it: we live and breathe by our calendars. Penciling in after-school soccer practice, oil changes, doctors’ appointments, parent-teacher conferences, business meetings, church events, and family reunions allows us to remove the burden of trying to remember or recall important events from memory and helps us keep a rhythm of routine for recurring tasks or reminders.

In the digital world, social content calendars have become an essential tool for marketers as they plan and plot a course of action to build brand awareness and communicate and engage with followers and fans through posts, photos, and videos. Utilizing this tool for your email marketing strategy is just as important!

What are some of the benefits of an email communications calendar?

Keep reading this article on Infinity Concepts.

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