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Content is everywhere. In fact, there’s more content pushed to us than we can possibly consume. That content noise forces many to ignore and skim. And if you have a track record of bad content, your congregation will be even more apt to skip it.
When that happens, you, as a church communicator, hear people say things like, “I wasn’t aware of that”—even after pushing the content in an email, the worship guide, the announcement slides, a social media post, and your online church calendar. There has to be a better way that’s not quite so exhausting.
When evaluating your church communications content before communicating it, you need to be asking these seven questions.
Keep reading this article on Lifeway Research.