Digital natives are people raised in a world in which digital communication is the main form of communication. Rather than radio, TV or the telephone, the main way digital natives expect to communicate is over the Internet.
Yet, 30 years of church research has shown me that churches will adopt online communication—but will not raise it to the level of their onsite communication. This causes a problem in seven areas. Here are those areas with suggested solutions.
1. Foremost, those who tune in to online church services usually feel second class.
The leaders speak, the vast majority of the time, to the onsite attendees. Only occasionally do we mention the online attendees. This lack of parity can create the feeling that the onsite is a preferred class of congregant.
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