Many owners and executives want to grow. They’re gunning for their model of growth—more customers, bigger revenues, a larger team. For those who figure out how to mesh all the growth gears, they grow. People are amazed. They get talked about. Maybe they get profiles in local publications, invites to high-profile events, and even seats on boards. They’ve made it. It feels nice.
Then they decide to sell their business. Lots of people show interest and want to take a look. But after that look? Crickets. Far more frequently than you might imagine, no one wants to buy them. In fact, only about 20%-30% of these businesses will ever sell.
Why? Well, it’s not just about size; it’s about value.
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