Influence is a tricky thing! In today’s world of social media, we all have at least a passing familiarity with the term “influencer.” If you have teenagers, the term may immediately evoke a sense of dread about what role model impacts your child’s life!
Social media trends make prominent how susceptible people are to the power of persuasion. As always, companies leverage the power of influence through social media to create demand, drive purchasing decisions, and impact consumer behavior. Whatever the latest trend, the power of influence surrounds us.
However, we often ignore the power of influence inside our organizations.
Keep reading this article on Christian Leadership Alliance.