Historically, email has been the go-to tool for church communication. But if you’re on staff at a church, you’ve likely started to realize communicating through email isn’t working as well as it used to.
Church announcements get overlooked, volunteer requests go unseen, and visitor follow-up often slips through the cracks. Open rates have dropped drastically the past few years and now sit at roughly 25%. Twenty. Five. Percent. That means, on average, 75% of the people in your church don’t see any given email you send.
Email still has its place. Don’t abandon it. But if you want to improve your church communication you should consider some changes, including text messaging.
Keep reading this article on Lifeway Research.