The definition of recycled marketing content is to use content created for one setting, like a blog, a sermon, or a letter and reuse it for another setting, like an advertisement, a podcast, or an email. The idea of recycling content for nonprofits in general is not a bad one, in fact it should be done at times. It can be efficient; it can also be the best way to get a very important or well-developed message out further.
But there is a dark side to recycling content.
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