Your church email newsletter helps you know how many are reading it and what they’re interested in. Here are four things to keep in mind.
A church email newsletter is an excellent way to remind and inform your members of events, sermons, and resources they need to know about. Unlike the printed newsletters of the past, you can actually know how many are reading the emails and what they’re interested in. So, you know how you can improve.
By applying these techniques, your open rate (the percentage of people opening an email for at least four seconds) will increase, and your congregation will feel more engaged with ministries. According to statistics for non-profit organization emails, the open rate remains quite low. Only about 25% of recipients open the emails. This is a pretty low bar.
Let’s improve this for your church.
Keep reading this article on Lifeway Research.