Your follow-up process helps guests move from simply being connected to your church to being committed to your church.
At our church, one of our guest services mottos is: The first visit should set up the second visit. My entire guest services paradigm changed when I realized this truth.
When we talk about “first impressions,” we rightly consider what people notice during their first few minutes at church: cleanliness, organization, signage, environment, and so forth. If we believe hospitality is a catalyst and our end goal is to point people toward the gospel, we must keep in mind that, in most cases, a repeat visit (and sometimes multiple visits) will be necessary before the gospel starts to make sense to the guests of our churches.
Keep reading this article on Lifeway Research.