Nearly every client I have is “too busy.”
Some are proud of this and are clear that they have no intent to change. Most profess to be unhappy with the dynamic but seem ambivalent about change. A few are desperate for change.
Here’s the deal: If you are already “maxed” or “too busy,” you can’t have three things:
You can’t have freedom.You can’t experience growth.You can’t (or are highly unlikely to) get better.
Ironically, when my clients learn to become less busy but more productive, they experience all three: freedom, growth, and improvement in value.
It’s not about how much effort you put in. It’s about exercising that effort in the right place, at the right time, on the right things—and not putting effort elsewhere.
C. Northcote Parkinson was a historian and a highly regarded author.
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