Despite its advancing age, and the predictions by some that it may be dethroned, 95 percent of Americans still depend on email as one of their main forms of communication.
And that’s true for journalists as well. We might imagine that cutting-edge reporters in the 21st century may have relegated email to a minor role in the Court of Communications. May it never be!
As far as the media is concerned, email is definitely still king. According to Muck Rack’s State of Journalism Report 2022, 94 percent of journalists prefer a 1:1 email pitch over any other form of communication. Trendy options such as WhatsApp are just beginning to appear on the pitching landscape.
Next favorite for media is the mass email or newswire pitch.
With that in mind, how do you get the most from email?
Keep reading this article on Infinity Concepts.