In marketing, business, and life we are always working with real people. Sometimes it’s humans interacting with human ideas, humans buying human products or people supporting other people’s causes—like nonprofits or fundraising. Today more than ever, the market can feel stale and transactional. This means big opportunity for some and lessons to learn for others. In 2023, it will be critical for brands that sell products and services both online and in brick-and-mortar establishments to avoid the dark cloud of business as usual and double down on empathetic marketing.
Let’s face it. The reason why we even create a great product or service is because we are trying to solve a problem. These solutions are founded on passion, principle, and a vision for a better world, process, product or service. But, somewhere along the line that the person or brand forgot that on the other side of the email, phone call, or pitch is a human. Just like them.
Keep reading this article on Infinity Concepts.