Email marketing is a powerful tool in your marketing toolbox and when used appropriately, it has the potential to help grow your nonprofit or ministry, whether you are trying to acquire new donors, increase and cultivate your subscriber/supporter base, or both!
Aside from crafting and designing individual email campaigns detailing your mission and how you fulfill that mission, the email newsletter—or e-newsletter—can significantly impact the engagement of your email subscribers and their level of support with your organization or ministry. Plus, introducing the e-newsletter into your marketing strategy can limit the number of emails you distribute on a regular basis which can save you time, energy, creativity and, ultimately, save your users from “email fatigue”!
Several email marketing platforms like Mailchimp and Constant Contact offer prebuilt, customized, drag-and-drop, mobile-friendly templates included with certain subscription package levels. This means you do not have to be an expert designer to build an aesthetically and visually appealing e-newsletter! (NOTE: you may need to check to see if your current email platform subscription package supports customized newsletter templates.)
So, what types of information should you include in your e-newsletter?
Keep reading this article on Infinity Concepts.