Much like solving for “x” in a mathematical equation, how you tell your organization’s story requires a specific formula.
Every piece of documentation, every resource, every bit of information you put into the world, should align with the story you tell. It should be so embedded in who you are as an organization that even your audience can easily become an ambassador to your mission.
It seems like basic addition—two plus two equals four—but many organizations end up with a blackboard full of the wrong variables, in a room full of the wrong people, and wonder why they cannot solve the equation.
So … let’s SOLVE the equation with this storytelling formula!
Keep reading this article on Infinity Concepts.