There are some lessons we only learn the hard way. One of them for me has been ways I help creative people on our teams flourish.
I used to think when leading creatives, the key was to free them to create. Therefore, I gave huge blank slates, allowed people to dream, and gave them very few parameters of what I was thinking. I wanted them to come up with their “best” work – the most creative way.
I’ve learned – the hard way – freedom alone for a creative can spell disaster. The fact is that without some direction to creative people nothing gets accomplished and no one is happy.
Please understand. I’m not a basher of creatives.
I am actually a creative myself.
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